Dru, Jean-Marie. <br/><br/>
The ways to new :  15 paths to disruptive innovation / 
Jean-Marie Dru. 
 - Hoboken, New Jersey :  John Wiley & Sons,  2015. 
 - xii, 196 p. 
<br/><br/>Includes bibliographical references (p. 189-190) and index. 
<br/><br/>Why marketing should drive innovation -- Disruption and innovation. Disruption and the innovation deficit ; Disrupt the way you innovate ; Disruption in practice -- Disruptive paths to innovation. Open disruption ; Structural disruption ; asset-based disruption ; Reverse disruption ; Sustainability-driven disruption ; Revival-based disruption ; Data-driven disruption ; Usage-based disruption ; Price-led disruption ; Added-service disruption ; Partnership-led disruption ; Brand-led disruption ; Insight-driven disruption ; Business model disruption ; Anticipation-driven disruption -- Disruptive brand building. Disruption strategy ; Disruption live -- Conclusion -- Disruption What Ifs -- Exhibits. 
<br/><br/><label>ISBN: </label>9781119167976 1119167973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Technological innovations.<br/>New products.<br/>Organizational change.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD53  / .D78W