TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan, 1947-
ED  - Den Huan, Hool
TI  - Marketing competitiveness : Asia to the world! in the age of digital consumers
SN  - 9789813201965
AV  - HF5415 .K67M
PY  - 2017///
CY  - New Jersey
PB  - World Scientific
KW  - MARKETING
N1  - Marketing is transforming? competitive landscape : the dynamic arena
ER  -