TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Managing customer experience and relationships: a strategic framework 
T2  - Wiley corporate F&A series
SN  - 9781119236252
AV  - HF5415.5 .P458M
PY  - 2017///
CY  - New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Consumers' preferences
KW  - Relationship marketing
KW  - Information storage and retrieval systems
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -