Peppers, Don, <br/><br/>
Managing customer experience and relationships :  a strategic framework / 
Don Peppers, Martha Rogers. 
 - Third edition. 
 - New Jersey :  Wiley,  2017. 
 - xxiv, 600 pages ;  25 cm. 
 - Wiley corporate F&A series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119236252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Consumers' preferences.<br/>Relationship marketing.<br/>Information storage and retrieval systems--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .P458M