Shankman, Peter. <br/><br/>
Zombie loyalists :  using great service to create rabid fans / 
Peter Shankman. 
 - New York :  Palgrave Macmillan,  2015. 
 - 248 pages :  illustrations ;  25 cm 
<br/><br/><label>ISBN: </label>9781137279668 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Customer relations.<br/>Customer loyalty.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .S519Z