TY - BOOK AU - Satell,Greg TI - Mapping innovation: a playbook for navigating a disruptive age SN - 9781259862250 (alk. paper) AV - HD45 .S286M PY - 2017/// CY - New York PB - McGraw-Hill KW - Technological innovations KW - Management KW - Diffusion of innovations KW - Research, Industrial KW - New products N1 - Introduction: the "mother of all demos" -- Innovation is never a single event -- Innovation is combination -- The innovation matrix -- Developing new business models to disrupt the marketplace -- Opening up innovation -- Innovating the core: the 70/20/10 rule -- Pursuing innovation at scale -- Leveraging platforms to access ecosystems -- A new era of innovation -- Afterword: building your innovation playbook ER -