McKean, John, <br/><br/>
Customer's new voice :  extreme relevancy and experience through volunteered customer information / 
John McKean. 
 - New Jersey :  John Wiley & Sons, Inc.,  2014. 
 - xxii, 321 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119002321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .M383C