TY  - BOOK
AU  - Hemann,Chuck
AU  - Burbary,Ken
TI  - Digital marketing analytics: making sense of consumer data in a digital world 
SN  - 9780789759603
AV  - HF5415.1265 .H487D
PY  - 2018///
CY  - New York
PB  - Pearson Education
KW  - Internet marketing
KW  - Digital media
KW  - Social media
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data
ER  -