TY  - BOOK
AU  - Álvarez del Blanco, Roberto
TI  - Personal brands: manage your life with talent and turn it into a unique experience 
SN  - 9780230252639
AV  - HF5415.1255  .A473P
PY  - 2010///
CY  - Houndmills, Basingstoke
PB  - Palgrave Macmillan
KW  - Self-presentation
KW  - Success in business
KW  - Branding (Marketing)	
N1  -  Brand yourself, or be branded: imagining life, identity          and relationships -- Finding the best fit and the best          relationships: anthropology and needs -- First steps:          talent, mission and courage -- If it works for me ...          Narcissism, authenticity and values -- It's the difference,         stupid relevance, energy and differentiation -- Dress for          success, get up on the stage and perform: reputation,          image and positioning -- Give yourself that personal touch         : creativity, aesthetics and optimism -- Give me a lever          long enough and I shall move the world: leadership,          influence and power -- Reach for the stars ...          architecture and good governance for your personal brand -         - Design and live your personal brand ... with passion:          setting an agenda for your action plan
ER  -