Álvarez del Blanco, Roberto <br/><br/>
Personal brands :  manage your life with talent and turn it into a unique experience / 
 Corporate brand personality 
Roberto Álvarez del Blanco [foreword by David A. Aaker] 
 - Houndmills, Basingstoke :  Palgrave Macmillan,  2010. 
 - xiii, 226 p. :  ill., charts ;  24 cm. 
<br/><br/>Brand yourself, or be branded: imagining life, identity          and relationships -- Finding the best fit and the best          relationships: anthropology and needs -- First steps:          talent, mission and courage -- If it works for me ...          Narcissism, authenticity and values -- It's the difference,         stupid relevance, energy and differentiation -- Dress for          success, get up on the stage and perform: reputation,          image and positioning -- Give yourself that personal touch         : creativity, aesthetics and optimism -- Give me a lever          long enough and I shall move the world: leadership,          influence and power -- Reach for the stars ...          architecture and good governance for your personal brand -         - Design and live your personal brand ... with passion:          setting an agenda for your action plan  
<br/><br/><label>ISBN: </label>9780230252639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Self-presentation.<br/>Success in business<br/>Branding (Marketing)	
<br/><br/><label>LC Class. No.: </label>HF5415.1255   / .A473P