TY - BOOK AU - Iger,Robert TI - The ride of a lifetime: lessons learned from 15 years as CEO of the Walt Disney Company SN - 9780399592096 AV - PN1998.3 .I28R PY - 2019/// CY - New York PB - Random House KW - Iger, Robert. KW - Executives KW - Biography KW - United States KW - Leadership KW - Management N1 - Includes index; Prologue -- Learning. Starting at the bottom ; Betting on talent ; Know what you don't know (and trust in what you do) ; Enter Disney ; Second in line ; Good things can happen ; It's about the future -- Leading. The power of respect ; Disney-Pixar and a new path to the future ; Marvel and massive risks that make perfect sense ; Star wars ; If you don't innovate, you die ; No price on integrity ; Core values -- Appendix: Lessons to lead by N2 - Iger became CEO of the Walt Disney Company in 2005, during a difficult time. His vision for the future came down to three ideas: Recommit to the concept that quality matters; Embrace technology instead of fighting it; and Think bigger-- think globally. Here he shares the lessons he's learned while running Disney, and explores the principles that are necessary for true leadership. -- adapted from jacket ER -