TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - M : marketing
SN  - 9781260260359
AV  - HF5415 .G675M
PY  - 2020///
CY  - Dubuque
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Revised edition of the authors' Marketing, 2018
N2  - "Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
ER  -