TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan, Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9781292314969
AV  - HD69.B7 .K298S
PY  - 2020///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Brand name products
KW  - Management
KW  - Marketing
ER  -