Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller, Vanitha Swaminathan 
 - 5th ed. 
 - Harlow :  Pearson Education Limited,  2020. 
 - 621 p. :  ill.  28 cm 
<br/><br/><label>ISBN: </label>9781292314969 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .K298S