TY  - BOOK
AU  - Webber,Robert
TI  - An introduction to franchising
SN  - 9780230361645
AV  - HF5429.23 .W43A
PY  - 2013///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Franchises (Retail trade)
N1  - Includes bibliographical references (p. 251-257) and index; The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising
ER  -