TY  - BOOK
AU  - Goldstein,Beth
TI  - Entrepreneurial marketing: a blueprint for customer engagement 
SN  - 9781544320434
AV  - HF5415 .G592E
PY  - 2020///
CY  - California
PB  - SAGE
KW  - Marketing
KW  - Consumer satisfaction
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes bibliographical references and index
N2  - "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--
ER  -