Goldstein, Beth, <br/><br/>
Entrepreneurial marketing :  a blueprint for customer engagement / 
Beth Goldstein, Babson College. 
 - California :  SAGE,  2020. 
 - 346 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- 
<br/><br/><label>ISBN: </label>9781544320434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer satisfaction<br/>Branding (Marketing)<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .G592E