TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Swee, Hoon Ang
AU  - Chin, Tiong Tan
AU  - Oliver, Hon-Ming Yau
AU  - Siew, Meng Leong
TI  - Principles of Marketing An Asian Perspective
SN  - 9781292089669
AV  - HF5415 .K67P
PY  - 2017///
CY  - Harlow
PB  - Pearson Education
KW  - Marketing
KW  - Asia
KW  - Management
N1  - Marketing : Managing Profitable Customer Relationships
ER  -