Kotler, Philip <br/><br/>
Principles of Marketing An Asian Perspective / 
 Principles of Marketing 
Philip Kotler [and others] 
 - 4th ed. 
 - Harlow :  Pearson Education,  2017. 
 - xxiv, 750 p. :  ill. ;  28 cm. 
<br/><br/>Marketing : Managing Profitable Customer Relationships 
<br/><br/><label>ISBN: </label>9781292089669 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia<br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .K67P