TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 9780324422825 (pbk. : inter. student ed.)
AV  - HF5837 .P228A
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
ER  -