Parente, Donald. <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
 Guide to marketing communication plans. 
Donald E. Parente. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2006. 
 - xxvi, 400 p. :  ill. 
<br/><br/><label>ISBN: </label>9780324422825 (pbk. : inter. student ed.) 0324422822 (pbk. : inter. student ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5837  / .P228A