Buttle, Francis, <br/><br/>
Customer relationship management :  concepts and technologies / 
Francis Buttle and Stan Maklan. 
 - Fourth Edition. 
 - New York :  Routledge, Taylor & Francis Group,  2019. 
 - xxiii, 444 pages :  illustrations ;  25 cm 
<br/><br/> Revised edition of the authors' Customer relationship management, 2015. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138498259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .B875C