Smith, Andrew, <br/><br/>
Consumer behaviour and analytics / 
Andrew Smith. 
 - New York :  Routledge,  2020. 
 - 204 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. 
<br/><br/><label>ISBN: </label>9781138592650 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S559C