TY  - BOOK
AU  - Pantano,Eleonora
AU  - Bassano,Clara
AU  - Priporas,Constantinos-Vasilios
TI  - Technology and innovation for marketing
SN  - 9781138323179 (pbk. : alk. paper)
AV  - HF5415 .P236T
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Technological innovations
KW  - Management
N1  - Includes bibliographical references and index; Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts
ER  -