Pantano, Eleonora, <br/><br/>
Technology and innovation for marketing / 
Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas. 
 - 1 Edition. 
 - New York :  Routledge,  2019. 
 - 130 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts. 
<br/><br/><label>ISBN: </label>9781138323179 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technological innovations.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P236T