TY  - BOOK
AU  - Ries,Eric
TI  - The startup way: how modern companies use entrepreneurial management to transform culture and drive long-term growth 
SN  - 9781101903209 (hbk : alk. paper)
AV  - HB615 .R54S
PY  - 2017///
CY  - New York
PB  - Currency
KW  - Entrepreneurship
KW  - Corporate culture
N1  - Includes bibliographical references (pages 371-381) and index; Introduction -- The modern company -- Respect the past, invent the future : creating the modern company -- Entrepreneurship : the missing function -- A startup state of mind -- Lessons from the lean startup -- A management system for innovation at scale -- A road map for transformation -- The transformation: phase one -- The transformation: phase two -- The transformation: phase three -- Innovation accounting -- The big picture -- A unified theory of entrepreneurship -- Toward a pro-entrepreneurship public policy -- Epilogue -- A new civic religion -- Appendix 1: Additional resources -- Appendix 2: A catalog of mvps -- Note on research methods -- Disclosures -- Acknowledgments -- Notes -- Index
ER  -