Batat, Wided, <br/><br/>
Experiential marketing :  consumer behaviour, customer experience and the 7Es / 
Wided Batat. 
 - New York :  Routledge,  2019. 
 - xxiv, 277 pages :  illustrations (black and white);  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138293168 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Customer relations.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B328E