Rodgers, Shelly <br/><br/>
Advertising theory / 
edited by Shelly Rodgers and Esther Thorson. 
 - Second edition. 
 - New York :  Routledge,  2019. 
 - 548 pages 
 - Routledge communication series .
<br/><br/><label>ISBN: </label>9780815382508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .R516A