McDaniel, Carl <br/><br/>
Marketing research / 
Carl McDaniel, Roger Gates. 
 - 11th ed. 
 - Singapore :  John Wiley & Sons ,  2019. 
 - xvi,569 p. :  ill. 
<br/><br/><label>ISBN: </label>9781119586500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M382M