TY  - BOOK
AU  - Hua,Hongbing
TI  - Mobile marketing management: case studies from successful practices 
SN  - 9780367141059
AV  - HF5415.1265 .H874M
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Internet marketing
KW  - Management
KW  - Mobile commerce
ER  -