TY  - BOOK
AU  - Alsem,K.J.
TI  - Applied strategic marketing: a step-by-step approach 
SN  - 9781138331907
AV  - HF5415.13 .A461A
PY  - 2019///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Marketing
KW  - Management
N1  - "Published in Dutch by Noordhoff Publishers, 1993, 2017."; Includes bibliographical references (pages 411-416) and index
ER  -