Alsem, K. J., <br/><br/>
Applied strategic marketing :  a step-by-step approach / 
Karel Jan Alsem. 
 - New York :  Routledge, Taylor & Francis Group,  2019. 
 - xii, 424 pages :  illustrations ;  25 cm 
<br/><br/> "Published in Dutch by Noordhoff Publishers, 1993, 2017." 
<br/><br/>Includes bibliographical references (pages 411-416) and index. 
<br/><br/><label>ISBN: </label>9781138331907 9781138332089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A461A