Coleman, Darren  (Marketing researcher), <br/><br/>
Building brand experiences :  a practical guide to retaining brand relevance / 
Darren Coleman. 
 - 1st Edition. 
 - New York, NY :  Kogan Page Ltd,  2018. 
 - xiv, 280 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Introduction to retaining relevance through brand experiences -- The brand experience blueprint : a practical management tool -- Brand experience environment -- Understanding your stakeholders -- Fine-tuning your perspective -- Considering the mechanics of delivery -- Adopting a data-driven approach -- Summary: brand experience environment -- Brand experience essentials -- Brand values -- Brand essence -- Brand promise -- Brand positioning -- Brand personality -- Summary: brand experience environment and essentials -- Brand experience enablers -- Behaviour -- Communications -- Design -- Summary: brand experience environment, essentials and enablers -- Measuring brand experiences -- Getting started with measuring brand experiences -- Adopting a holistic approach to measuring brand experiences -- How to measure brand experiences scientifically -- Closing thoughts : building brand experiences to retain relevance -- Further reading -- Appendix -- Index. 
<br/><br/><label>ISBN: </label>9780749481568 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Consumers' preferences.<br/>Consumer satisfaction.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .C646B