Schilling, Melissa A.,

Strategic management of technological innovation / Melissa A. Schilling, New York University. - Sixth edition. - New York : McGraw-Hill Education, 2020. - 345 pages : illustrations ; 25 cm

9781260565799 1260565793 9781260166477 1260166473


Technological innovations--Management.
New products--Management.
Strategic planning.

HD45 / .S334S