TY  - BOOK
AU  - Yuanyuan, Shen
ED  - Panyapiwat Institute of Management
TI  - The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute
AV  - IS .Y94R
PY  - 2019///
CY  - Nonthaburi
PB  - Panyapiwat Institute of management
KW  - Brand-related user-generated content (UGC)
KW  - Consumer-based brand equity
KW  - Educational Institute
KW  - 0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
KW  - IMBA
N1  - Business Administration International Program (iMBA); Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019
UR  - http://elibrary.pim.ac.th/MyResearch/pfile/10047/10495/index.html
UR  - http://elibrary.pim.ac.th/MyResearch/pfile/10047/10496/index.html
UR  - http://elibrary.pim.ac.th/MyResearch/pfile/10048/26030.pdf
ER  -