Yuanyuan, Shen <br/><br/>
The Relationship Between User Generated Content and Consumer Based Brand Equity The Case of Using Social Media as Marketing Tool For Educational Institute/ 
Yuanyuan, Shen 
 - Nonthaburi :  Panyapiwat Institute of management,  2019. 
 - 50 Pages 
<br/><br/> Business Administration International Program (iMBA) 
<br/><br/>Independent Study (MBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand-related user-generated content (UGC)<br/>Consumer-based brand equity<br/>Educational Institute<br/>0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)<br/>IMBA
<br/><br/><label>LC Class. No.: </label>IS  / .Y94R