Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 8th ed. 
 - New York, NY :  Pearson,  2018. 
 - xx, 508 page.  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9781292222691 1292222697 
<br/><br/><label>Subjects--Personal Names: </label><br/>Clow, Kenneth E.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C584I