TY  - BOOK
AU  - Eyal,Nir
AU  - Hoover, Ryan.
TI  - Hooked: how to build habit-forming products 
SN  - 9780241184837
AV  - HF5415.15 .E93H
PY  - 2014///
CY  - New York
PB  - Portfolio/Penguin
KW  - New products
KW  - Consumer behavior
KW  - Consumers' preferences
N1  - Includes bibliographical references (pages 225-242); The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities
ER  -