Eyal, Nir. <br/><br/>
Hooked :  how to build habit-forming products / 
Nir Eyal with Ryan Hoover. 
 - New York :  Portfolio/Penguin,  2014. 
 - 242 p. :  illustrations ;  22 cm 
<br/><br/>Includes bibliographical references (pages 225-242). 
<br/><br/>The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities. 
<br/><br/><label>ISBN: </label>9780241184837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Consumer behavior<br/>Consumers' preferences
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .E93H