Global Business Today
- 10th ed.
- New York : McGraw-Hill Irwin, 2018.
- xxviii, 543 pages : color illustrations, color maps ; 28 cm
pt. I. Introduction and overview -- 1. Globalization -- pt. II. Country differences -- 2. National differences in political economy -- Political systems -- Economic systems -- Legal systems -- 3. Political economy and economic development -- The new world order and global terrorism -- 4. Differences in culture -- Social structure -- Religious and ethical systems -- Language -- Education -- Culture and the workplace -- 5. Ethics in international business -- Utilitarian and Kantian ethics -- pt. III. The global trade and investment environment -- 6. International trade theory -- Trade theory -- Mercantilism -- Heckscher-Olin Theory -- The Leontief Paradox -- The product life-cycle theory -- New trade theory -- Porter's diamond -- 7. The political economy of international trade -- Development of the world trading system -- From Smith to the Great Depression -- 1947-1979 : GATT, trade liberalization, and economic growth -- 1980-1993 : protectionist trends -- The Uruguay Round and the world Trade Organization -- Doha Round -- 8. Foreign direct investment -- 9. Regional economic integration -- Europe -- European Union -- Americas -- The North American Free Trade Agreement (NAFTA) -- The Andean Community -- Mercosur -- Central American Common Market, CAFTA, and CARICOM -- Free trade area of the Americas -- Association of Southeast Asian Nations -- Asia-Pacific economic cooperation -- regional trade blocs in Africa -- pt. IV. Global money system -- 10. The foreign exchange market -- Foreign Exchange Market -- Currency conversion -- Exchange rate forecasting -- 11. The international monetary system -- The Gold Standard -- The Bretton Woods System -- Fixed Exchange Rate System -- Floating Exchange Rate -- The Jamaica Agreement -- Pegged exchange rates -- Currency boards -- pt. V. The strategy and structure of international business -- 12. The strategy of international business -- Global expansion, profitability, and profit growth -- Global standardization -- Localization -- Transnational -- International -- 13. Entering foreign markets -- Greenfield venture or acquisition? -- pt. VI. International business functions -- 14. Exporting, importing, and countertrade -- 15. Global production, outsourcing, and logistics -- 16. Global marketing and r & d -- The globalization of markets and brands -- Market segmentation -- 17. Global human resource management -- International labor relations -- Acronyms -- Countries and their capitals -- World map.
9781259921841
International business enterprises Management. International trade. Investments, Foreign. Multinationales Unternehmen.