TY  - BOOK
AU  - Trott,Dave
TI  - Predatory thinking
SN  - 9781447285342
AV  - BF637.C47 .T858P
PY  - 2014///
CY  - London
PB  - Pan Books
KW  - Creative ability
KW  - Competition, psychology
KW  - Success in business
KW  - Success
N2  - Written in the form of engaging, brilliantly lean anecdotes and stories, this book presents the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies
ER  -