TY  - BOOK
AU  - Vijay Govindarajan and Chris Trimble
TI  - Reverse Innovation : Create far from home, win everywhere
SN  - 9781422157640
AV  - HD 62.4 .G638
PY  - 2012///
CY  - Boston
PB  - Harvard Business Press
KW  - International business enterprises -- Management -- Case studies
KW  - Technological innovations
KW  - Strategic planning -- Case studies
ER  -