TY  - BOOK
AU  - Freedman,Lawrence
AU  - Megginson,Leon C.
TI  - Strategy : a history 
SN  - 9780199325153
AV  - U162 .F835S
PY  - 2013///
CY  - New York
PB  - Oxford University Press
KW  - Strategy
KW  - History
KW  - Military history
KW  - Strategic culture
KW  - Strategic planning
N1  - Updated ed. of: Small business management : an entrepreneur's guidebook / Leon C. Megginson, Mary Jane Byrd, William L. Megginson. 5th ed; Includes bibliographical references (pages 494-503) and indexes; Part I: Origins -- Origins 1: Evolution -- Origins 2: The Bible -- Origins 3: The Greeks -- Sun Tzu and Machiavelli -- Satan's strategy -- Part II: Strategies of force -- The new science of strategy -- Clausewitz -- The false science -- Annihilation or exhaustion -- Brain and brawn -- The indirect approach -- Nuclear games -- The rationality of irrationality -- Guerrilla warfare -- Observation and orientation -- The revolution in military affairs -- The myth of the master strategist -- Part III: Strategy from below -- Marx and a strategy for the working class -- Herzen and Bakunin -- Revisionists and vanguards -- Bureaucrats, democrats, and elites -- Formulas, myths, and propaganda -- The power of nonviolence -- Existential strategy -- Black power and white anger -- Frames, paradigms, discourses, and narratives -- Race, religion, and elections -- Part IV: Strategy from above -- The rise of the management class -- The business of business -- Management strategy -- Business as war -- The rise of economics -- Red queens and blue oceans -- The sociological challenge -- Deliberate or emergent -- Part V: Theories of strategy -- The limits of rational choice -- Beyond rational choice -- Stories and scripts
ER  -