Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 14th ed. 
 - Boston :  McGraw-Hill/Irwin,  2018. 
 - 734 p. ;  ill. (some col.) ;  29 cm. 
<br/><br/> Includes biblipographical references and indexes. 
<br/><br/><label>ISBN: </label>9781260092110 1260092119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K39M