Marshall, Greg W., <br/><br/>
Marketing management / 
Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College. 
 - 3rd edition. 
 - New York, NY :  McGraw-Hill Education,  2018. 
 - xxii, 403 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781260084993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M368M