TY - BOOK AU - Hair, Joseph F., AU - Hair,Joseph F. TI - Essentials of marketing research SN - 9781259252464 AV - HF5415.2 .H153E PY - 2018/// CY - Boston PB - McGraw-Hill/Higher Education KW - Marketing research N1 - Includes bibliographical references (p. [358]-361) and index ER -