TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781260092127 (alk. paper)
AV  - HF5415 .P426E
PY  - 2018///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
ER  -