Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. 
 - 16th Edition. 
 - New York :  McGraw-Hill Education,  2018. 
 - 736 pages :  color illustrations ;  28 cm 
<br/><br/><label>ISBN: </label>9781260092127 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P426E