TY - BOOK AU - Blakeman,Robyn AU - Ouwersloot,Hans TI - Integrated marketing communications : creative strategy for idea to implementation: Blakeman, Robyn SN - 9781538101056 AV - HF5415.123 .B636I PY - 2018/// CY - Lanham,Maryland PB - Rowman&Littlefield KW - Communication in marketing ER -