TY  - BOOK
AU  - Christensen,Clayton M.
AU  - Hall,Taddy
AU  - Dillon,Karen
AU  - Duncan,David S.
TI  - Competing against luck: the story of innovation and customer choice 
SN  - 9780062435613
AV  - HD53 .C554C
PY  - 2016///
CY  - New York
PB  - HarperBusiness, an imprint of HarperCollins Publishers
KW  - Creative ability in business
KW  - Customer services
KW  - Success in business
KW  - BUSINESS & ECONOMICS
KW  - Research & Development
KW  - Consumer Behavior
N1  - Includes bibliographical references and index; Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs
N2  - Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs
ER  -